Leading supplier of premium gaming solutions, NetEnt has now announced their slot game offering is expanding with the launch of a new product line known as MAX. The concept of MAX includes games catering to different groups of online casino players and lets operators use one game launch and marketing push to address different needs.
MAX games will be revealed to the public with a two-title release including options for casual gamers as well as ‘MAX players,’ those who are looking for large wins. The first double release will include the BerryBurst MAX and BerryBurst games, launching on August 23rd. With these new titles, the operator will be able to offer games with established mechanics in several areas within their portfolio with a single and cost-effective marketing promotion that is multi-targeted.
With the double release, operators will be able to meet the desires of casual players as well as those who are looking to score a big win. NetEnt’s Chief Product Officer, Henrik Fagerlund, commented on the MAX games via a recent press release by stating: “It is important for us to diversify the volatility in our games as we know that our partners are demanding more flexible games catering to different player needs, and we are a supplier that listens to our customers and deliver quality. We are certain that the MAX releases will add another dimension to our already hugely popular portfolio, and we are pleased to increase the standard of the gameplay experience for players.”
On July 18th, NetEnt displayed BerryBurst MAX at iGB Live Amsterdam with Kim Hultman, Swedish slots superstar, live streaming his experience.
